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Sunday, October 11, 2026
Tech Insights Blog

Wolff Set to Sell Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking success in Formula 1

Toto Wolff is in advanced talks to sell part of his shareholding in the Mercedes Formula 1 team.

The deal estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – after the McLaren team was appraised at £3.5bn in an adjustment to corporate structure last September.

The Austrian executive, who holds one-third of Mercedes F1, plans to divest a stake approximately five percent.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Shareholder Structure

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who both hold a third of the company.

An official representative stated: "We will be making no official statement on this. The management structure of the team will remain unaltered, and all three partners are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Growth

The deal would represent a significant increase in worth of the Mercedes team since Ineos Group acquired its share for £208m in 2022.

This surge demonstrates the expansion in valuations of Formula 1 outfits in the past few years as a consequence of the growing popularity of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Brad Pitt, which was released last summer and has grossed more than $630 million (£458 million) at cinemas worldwide.

The film represents the actor's top-grossing film and the highest-earning sports movie ever released.

Current Performance

The Mercedes team are second in the team standings, behind McLaren Racing, with three Grands Prix left this season.

Their lead driver George Russell has secured victory in two of the 21 races this year and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a unprecedented eight consecutive team titles and seven driver championships, six for Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

Written by

Nicole Hayes

Aria Vance is a tech journalist and digital strategist with over a decade of experience covering emerging technologies and industry trends.

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