Users will soon have a updated setting that enables them to cut down on the amount of AI-made media appearing in their timelines. This move comes as the service announced that it presently contains over 1 billion AI-generated clips.
Testing and Rollout
This change is in a pilot phase over the next few weeks before a full-scale release. This shift aligns with a rise in content created by AI, driven by recent content generation software.
The Broader AI Trend
It has been noted that almost one in 10 of the most rapidly expanding channels on a competing service primarily display content made by AI. A large amount of this content is considered mass-produced AI material, a term for inferior, bulk-generated content that is often illogical or bizarre.
Based on user feedback that many people enjoy content created using AI tools, ranging from AI artwork to informative clips, and we aim to give people the ability to adjust the amount of that, based on their own preferences,” said a company executive.
AI on the Platform
The service announced that there are currently over a billion videos on its network identified as AI-generated. Collectively, in excess of 100 m pieces of content are submitted to the platform each day, making AI content a minor portion of its total content library.
How to Adjust Settings
Members will be able to limit or boost the amount of artificial media they view by using the content preference setting in the app and choosing AI-made media. Additional categories that can already be adjusted under the setting cover politics, clothing, beauty, and dance.
AI Disclosure Rules
Its rules require content makers to tag lifelike artificially created content, and it prohibits dangerous fake videos of well-known individuals or emergencies. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
In addition, the platform will now apply an AI-generated tag to content created with its built-in AI features, or identified by an collaborative effort for spotting artificial media. This measure is intended to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore launching a two million dollar awareness program for professionals and institutions to create informative material about ethical AI use. This program will assist charitable organizations dedicated to teaching computer science.
Content Safety Approach
TikTok has supported its safety measures, following discussion over proposals to lay off numerous safety staff in the UK. TikTok is expected to reduce 439 jobs in its trust and safety team in London, with worker representatives and online safety experts expressing worry that people are being substituted by machine-led review.
A senior executive clarified that staff-based oversight would remain essential, but AI can protect employees by eliminating the most harmful content prior to it is viewed by humans. The platform announced a 76% decrease in shocking and graphic content handled by human moderators over the previous year due to intervention by its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” the executive stated. “We’ll have people as involved in the system, but we further consider it’s very important to minimize viewing of unsafe media as swiftly, which is the area in which a significant AI assistance is really helping us work at speed.”
